Measuring Customer Agility from Online Reviews Using Big Data Text Analytics
Volume: 35, Issue: 2, Pages: 510 - 539
Published: Apr 3, 2018
Abstract
Large volumes of product reviews generated by online users have important strategic value for product development. Prior studies often focus on the influence of reviews on customers‘ purchasing decisions through the word-of-mouth effect. However, little is known about how product developers respond to these reviews. This study adopts a big data analytical approach to investigate the impact of online customer reviews on customer agility and...
Paper Details
Title
Measuring Customer Agility from Online Reviews Using Big Data Text Analytics
Published Date
Apr 3, 2018
Volume
35
Issue
2
Pages
510 - 539
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