User-centred approach for product-service design using virtual mock-ups

Product-Service System (PSS) allows creating new business opportunities for companies, but also new challenges. The research defines a user-centred design methodology for PSS, which includes user-centred practices to investigate the users’ needs and virtual prototyping to create immersive and interactive virtual mock-ups able to simulate the product-service behaviours for the evaluation of the user experience. An industrial case study is...