“They were saying it was delicious”: Very young children’s understanding of food advertising

YouTube is rising to become one of the most widely used media by children today with the 2017 Media Uses and Attitudes Ofcom report indicating that half of children in the UK aged 3-4 years and over eight of ten children and young people aged 5 to 15 years using this platform. In digital media, children are widely exposed to advertising but the effects of this on their health and well-being have rarely been explored. Yet strong evidence exists...