Fruits and Vegetables Versus Vegetables and Fruits: Rhyme and Reason for Word Order in Health Messages

Both vegetable and fruit consumption contribute to wellness and disease prevention. Most dietary health messages promote both together and position the word “fruits” before “vegetables.” We examined the word order of the commonly used phrase “fruits and vegetables” through linguistics, psychology, botany, nutrition, health outcomes, and current US intake to determine if the common word order best presents these two foods in health messaging. By...