Adoption of Environment-Friendly Cars: Direct vis-à-vis Mediated Effects of Government Incentives and Consumers' Environmental Concern across Global Car Markets

This study explores the impact of consumers' concern for the environment, government incentives, and consumers' environmental image on the adoption of environment-friendly cars (EFCs). A total of 2,400 consumers across five key car markets (China, Germany, Japan, South Korea, USA) were sampled. Structural equation modelling was conducted, followed by ANOVA and UNIANOVA. In four of the five markets, environmental concern is key in the adoption of...