The “Tango Argentino”: A Metaphor for Understanding Effectuation Processes
Abstract
The authors use the analogy of the Argentine Tango to illuminate entrepreneurial effectuation as a process of becoming. Drawing on the metaphor of dance, the authors highlight seven areas for theory development that could further a performative theory of effectuation. These include the study of the micro-level movement and flow in the dance as “intimate steps,” and understanding the interplay between entrepreneur and ecosystem as “contextual...
Paper Details
Title
The “Tango Argentino”: A Metaphor for Understanding Effectuation Processes
Published Date
Jun 4, 2018
Volume
29
Issue
3
Pages
317 - 329
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