Original paper
Firm/product reputation and new-product recalls
Abstract
Purpose The purpose of this paper is to identify the rate of recall for new products vs established products and to explore the simultaneous impact of a firm’s reputation and a product’s reputation on the market response to a product recall. Design/methodology/approach The authors first use an accelerated hazard model to establish that new products are more vulnerable to damage than established products. Once this is established, the authors use...
Paper Details
Title
Firm/product reputation and new-product recalls
Published Date
May 3, 2018
Volume
36
Issue
5
Pages
572 - 584
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Notes
History