Understanding the impact of non-standard customisations in an engineer-to-order context: A case study

Companies operating with an engineer-to-order (ETO) manufacturing strategy produce customised solutions for their customers. While they may be able to build on a base of existing sub-solutions, e.g. standard product structures, modules or parts when engineering a customer-specific solution, they often have to create something completely new to satisfy customers’ requirements. However, it is not always clear to ETO companies what the costs...