The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions
Abstract
Firms’ internationalization strategies can vary with changing environments. Occasionally, a firm may choose to re-enter a foreign market it had abandoned in the past if environmental conditions have improved. The present study provides insight into the foreign market exit and subsequent re-entry processes. Specifically, we utilize the strategic flexibility perspective to investigate the impact of market orientation, relational capital, and...
Paper Details
Title
The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions
Published Date
Dec 1, 2018
Volume
27
Issue
6
Pages
1105 - 1115
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