Marketing’s identity crisis: it’s complicated
Abstract
El-Ansary et al. (AMS Review. null null null null null null null null null null null null null null null null null null https://doi.org/10.1007/s13162-017-0102-y
null null null null null null null null null null null null null null null null null null null null null null null null null null null null null null null null null , 2017) provide a 100-year historical review of the concepts and paradigms that have led to an identity crisis in...
Paper Details
Title
Marketing’s identity crisis: it’s complicated
Published Date
Apr 25, 2018
Journal
Volume
8
Issue
1-2
Pages
30 - 38
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Notes
History