Client Intimacy & Performance Advice: Determinants of Trust in the Public Accountant - SME Client Relationship
Volume: 12, Issue: 1, Pages: 3 - 32
Published: Jan 1, 2018
Abstract
This multi-discipline research investigated the determinants of trust in the relationship between Australia’s public accountants and their small and medium-sized (SME) clients. In excess of four hundred SME owners, across Australia, were surveyed to test a proposed model and client intimacy variables were found to be the most significant predictors of trust in this important relationship. Offer-related variables, primarily the provision of...
Paper Details
Title
Client Intimacy & Performance Advice: Determinants of Trust in the Public Accountant - SME Client Relationship
Published Date
Jan 1, 2018
Volume
12
Issue
1
Pages
3 - 32
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