Product Classifications Revisited with Transparency Effect : A Forgotten Link Between Consumer Research and Marketing Strategy
Abstract
It is appropriate and useful to interpret some product classification schemes as buyer behavior models; such classifications permit investigations of discrepancies between classification predictions and actual buyer behavior. We review existing product classifications and identify underlying behavioral assumptions of various classification schemes that have been used in the marketing discipline for more than nine decades. Recognizing the...
Paper Details
Title
Product Classifications Revisited with Transparency Effect : A Forgotten Link Between Consumer Research and Marketing Strategy
Published Date
Apr 30, 2018
Journal
Volume
20
Issue
1
Pages
49 - 68
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History