Service advantage built on service capabilities: An empirical inquiry of international new ventures
Abstract
The literature on high-tech international new ventures (INVs) has failed to consider the precursors of service advantage within the strategy interplay for approaching new markets overseas. Services account for an increasingly crucial component, especially in high-tech manufacturing sector. Attaining competitive advantage in international markets is contingent upon the level of service the firm offers to its customers. Building on the...
Paper Details
Title
Service advantage built on service capabilities: An empirical inquiry of international new ventures
Published Date
Jul 1, 2018
Journal
Volume
88
Pages
371 - 381
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