THE MICRO- AND SMALL ENTERPRISES IN CREATIVE PROFESSIONAL SERVICES: A BUSINESS MODEL PERSPECTIVE

Advertising, architecture and design are perceived as an important subset of the creative industries and as having an increasing role in innovations and competitiveness of economies. However, issues such as identifying the underlying business model (BM) of the micro- and small enterprises in these industries, the manner in which BMs evolve or the degree to which their evolution is innovative remains unresolved. In the context of creative...