Deriving revenue from in game adverts in on-line mobile games

With the increased ownership of smart phones online free to play gaming has become popular but deriving revenue for the game owner is difficult and relies on encouraging micro payments to buy in game tools or cross selling of other products. There is another revenue generating option, which is to show in-game advertising in which the game owner obtains income from an advertiser or owner of the advert if a player views the advert. Typically, a...