Normative prompts reduce consumer food waste in restaurants
Abstract
This field study demonstrates that prompts reduce food waste in a restaurant. Based on the behavioral change literature, it was hypothesized that (1) informational prompts encourage consumers to reduce food waste, and that (2) an informational prompt with a normative message is more effective than a prompt with only an informative message. The results were mixed. As expected, diners who were exposed to prompts asked to take away their leftovers...
Paper Details
Title
Normative prompts reduce consumer food waste in restaurants
Published Date
Jul 1, 2018
Journal
Volume
77
Pages
532 - 536
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