ENTREPRENEURIAL ORIENTATION, STRATEGY, AND MARKETING CAPABILITIES IN THE PERFORMANCE OF BORN GLOBAL FIRMS

We investigate born global firms, companies that expand rapidly into foreign markets from or near their founding, to see how they are able to succeed despite limited resources and experience. We highlight the roles of knowledge and capabilities for early internationalization and success in international markets. Results from a survey-based study suggest born global firms have a distinctive mix of orientations and strategies that allow them to...