Original paper

The contradiction of trust and uncertainty from the viewpoint of swift guanxi

Volume: 28, Issue: 3, Pages: 716 - 745
Published: Jun 4, 2018
Abstract
Purpose The purpose of this paper is to investigate the relationship between e-buyers and e-sellers in the context of the Chinese culture. It examines the relationships among swift guanxi, trust, uncertainty, and repurchase intentions. This study probes the possible mediation effects caused by the process where consumers form their thoughts and actions. Design/methodology/approach This study developed a theoretical model to examine how swift...
Paper Details
Title
The contradiction of trust and uncertainty from the viewpoint of swift guanxi
Published Date
Jun 4, 2018
Volume
28
Issue
3
Pages
716 - 745
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