Islamic marketing paradoxes: a way to understand it again …
Abstract
Purpose This paper aims to provide insights on Islamic marketing (IM) through discussing a number of controversial questions and paradoxes to understand deeply this new wave. Design/methodology/approach The paper is conceptual in nature. It is based on several assumptions of IM concepts and implications that were originated from literature. Couple of arguments were addressed deeply: the contradiction between conventional and IM, and the success...
Paper Details
Title
Islamic marketing paradoxes: a way to understand it again …
Published Date
Jun 11, 2018
Journal
Volume
9
Issue
2
Pages
329 - 337
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Notes
History