Food as Ideology: Measurement and Validation of Locavorism

This research conceptualizes preferences for local foods (i.e., locavorism) as an emergent consumer ideology and develops a multidimensional scale to measure it. Prior socioeconomics and psychology research has uncovered correlates of local food preferences and offered some possible theoretical explanations. By synthesizing and expanding these past findings and perspectives, this research presents a tripartite framework for understanding...