“I Hope I Get It”: impact of Tony Award nominations and wins on Broadway production longevity

Purpose The purpose of this paper is to ascertain the relative impact of different Tony Award nominations and wins on the financial success of a Broadway theater production, as defined by the length of the production’s run. Design/methodology/approach Cox hazard regression was used to identify the impact of Tony Award nominations and wins (time-varying covariates), while controlling for several time-invariant covariates: type of production (play...