Strategic entry and operational integration of emerging market firms: The case of Cemex, Beko and Tata Steel in the UK
Abstract
This paper explores strategic entry and operational integration of emerging market multinational enterprises (EMNEs) in mature markets through an analysis of Mexico's Cemex, Turkey's Beko and India's Tata Steel in the UK. The research points out that the UK entry decision is strategically associated with gaining reputation and prestige to become globally recognised brands for respective firms. Another advantage lies in their will to access high...
Paper Details
Title
Strategic entry and operational integration of emerging market firms: The case of Cemex, Beko and Tata Steel in the UK
Published Date
Dec 1, 2018
Journal
Volume
93
Pages
242 - 254
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