Conducting Business Experiments
Abstract
OVERVIEW:Breakthrough innovation inside established companies—innovation that creates new revenue streams—often requires business model innovation in addition to innovation in product or offering. Unfortunately, new business models are rife with uncertainty. They may require new channels or new partnerships, appeal to new customer sets, rely on different revenue models, or require unfamiliar technologies. The risk associated with creating new...
Paper Details
Title
Conducting Business Experiments
Published Date
Mar 4, 2018
Volume
61
Issue
2
Pages
27 - 36
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