Trait motivations of crowdsourcing and task choice: A distal-proximal perspective

Research on crowdsourcing participation has identified the four primary motivators to be payment, job-market signaling, competence development, and fostering social affiliation. These motivators have mostly been understood in terms of the intrinsic-extrinsic perspective, and participation has been treated as a black box. This study extends understanding of the primary motivators by clarifying their differential effects in terms of the...