The importance of sector‐stereotypical images in relation to job pursuit intentions

This study broadens the concept of employer image and demonstrates the relevance of applicants’ sector image when looking for employment in either nonprofit or for‐profit organizations. We apply the Stereotype Content Model to conceptualize image through perceived competence and warmth and use multilevel analyses on data from final‐year Master’s students. Results show the importance of the sector‐stereotypical image and are partially in line...