KNOWLEDGE IN OPEN INNOVATION PROCESS ON AN EXAMPLE OF PHARMACEUTICAL INDUSTRY

The innovation models develop over time, due to market and industry needs. As the main “product” of knowledge economy, innovations (as a concept) are symbolic goods, founded in symbols, not in atoms. This notion causes some consequences typical for information goods, like ease of replication or exchange, zero-marginal replication costs and cheap storage. On the other hand, there is a growing innovation production cost and uncertainty and risk of...