Balancing Facts and Feelings

Published: Jan 4, 2018
Abstract
With growing IT investments and digitization spanning across all business units, making the right choices in IT projects becomes a critical success factor for a company. However - as our study shows -- companies still tend to see project selection as a primarily rational problem, neglecting research results describing effects of human decision heuristics on decision making and not incorporating these insights into project selection, execution or...
Paper Details
Title
Balancing Facts and Feelings
Published Date
Jan 4, 2018
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