Much ado about flu: A mixed methods study of parental perceptions, trust and information seeking in a pandemic

Background Effective public health messaging is essential in both the planning phase and duration of a pandemic. Objectives This study aimed to gain an understanding of parental information seeking, trusted sources and needs in relation to pandemic influenza A 2009 (pH1N1) to inform future policy planning and resource development. Patients/Methods We conducted a mixed methods study; parents from 16 childcare centres in Sydney, Australia, were...