The outcomes and the mediating role of the functional triad: The users' perspective

B.J. Fogg's Functional Triad shows the manner in which computing technologies can persuade people by playing 3 different functional roles, namely, as tools, media, or social actors. However, the effects of user perceptions of these 3 functional roles are largely unknown. We advance Fogg's framework by developing a conceptual model to explain how a feature of a computing technology (ie, the trade‐off transparency feature of a recommendation agent...