Do technology and social media preferences differ with age? A study of the use of social technologies for business purposes in Spain

Social technologies have rapidly become part of the workplace culture with companies using social platforms to communicate, for customer service, to gain exposure and create awareness, to gain new customers, to increase revenue and profits, for marketing purposes, to network and build relationships, and for recruiting purposes. This paper reports the results of a study of the usage of social technologies by working women in Spain to determine...