Review paper

Modularity approach to improve the competitiveness of tourism businesses

Volume: 13, Issue: 1, Pages: 44 - 59
Published: May 8, 2018
Abstract
Purpose The purpose of this paper is to contribute to the scientific debate on innovation in tourism by focusing on modularity as emerging approach for creating personalized tourism experiences. The focus on modularity has two objectives. The first is to demonstrate that tourism offering can be conceived as bundles of products and services with growing relevance of knowledge; the second is to highlight how its adoption by tourism firms can...
Paper Details
Title
Modularity approach to improve the competitiveness of tourism businesses
Published Date
May 8, 2018
Volume
13
Issue
1
Pages
44 - 59
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