Beyond bridging rigor and relevance: The three-body problem in entrepreneurship

For entrepreneurship research to be relevant and impactful, entrepreneurship scholars must start by understanding the problems faced by entrepreneurs.However, problems are different from research questions.As scholars, where do we start, and how do find these problems? And how do we ensure that we do user-inspired research that advances both understanding and practical relevance? Based on my experience and learnings as an ex-practitioner in...