Terrorism, competitiveness, and international marketing: an empirical investigation
Volume: 13, Issue: 2, Pages: 310 - 329
Published: Apr 16, 2018
Abstract
The purpose of this paper is to research the relationship between terrorism and multinational enterprises (MNEs), focusing on operational costs, marketing planning, supply chain management, and distribution activities. Terrorism is a growing threat to internationally active firms, but there has been no empirical research to address the distinctive challenges that terrorism poses for the international marketing activities of firms.,The paper...
Paper Details
Title
Terrorism, competitiveness, and international marketing: an empirical investigation
Published Date
Apr 16, 2018
Volume
13
Issue
2
Pages
310 - 329
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