Can neuroforecasting predict market behaviour
Abstract
textabstractFor generations, marketers have tried to get into the mind of
the consumer. Now, using new brain imaging techniques, we’re
tantalizingly close. The emerging science of neuroforecasting
is still very young, but bit by bit, researchers are learning more
about the connection between thinking – or more specifically,
reacting – and...
Paper Details
Title
Can neuroforecasting predict market behaviour
Published Date
Jan 1, 2017
Volume
32
Issue
4
Pages
17 - 19
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