Have your cake and eat it too: Achieving scientific legitimacy

Volume: 69, Pages: 53 - 61
Published: Feb 1, 2018
Abstract
LaPlaca alone and with colleagues has contributed >100 insightful studies focusing in advancing science in industrial marketing management (IMM).His body of work constitutes a remarkable scholarly legacy in identifying the milestones in advances in the pursuit of scientific contributions in IMM and in informing scholars of what the field must tackle successfully to achieve scientific legitimacy—that is, engagement in a true paradigm shift, one...
Paper Details
Title
Have your cake and eat it too: Achieving scientific legitimacy
Published Date
Feb 1, 2018
Volume
69
Pages
53 - 61
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