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Have your cake and eat it too: Achieving scientific legitimacy

Published on Feb 1, 2018in Industrial Marketing Management4.78
· DOI :10.1016/j.indmarman.2018.01.028
Arch G. Woodside51
Estimated H-index: 51
(Curtin University)
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Abstract
Abstract LaPlaca alone and with colleagues has contributed >100 insightful studies focusing in advancing science in industrial marketing management (IMM).His body of work constitutes a remarkable scholarly legacy in identifying the milestones in advances in the pursuit of scientific contributions in IMM and in informing scholars of what the field must tackle successfully to achieve scientific legitimacy—that is, engagement in a true paradigm shift, one that advances discovery in this area from sheer descriptive analysis and reporting to the development of explanatory schemata and theoretical frameworks of a kind that allow for accurate prediction of underlying B2B phenomena.The present article is a tribute offering to LaPlaca for this central insight and LaPlaca's body of work generally.The essay here identifies research advances in theory and analytics that contribute successfully to the primary need LaPlaca and colleagues identify for IMM to achieve scientific legitimacy.An explosion in case-based predictive model-building occurred in the teen years of the 21st century that responds to the challenge of achieving accurate prediction of B2B phenomena.A few scholars became renowned through their scholarly contributions, LaPlaca is one of these few because of his mapping of IMM paradigm shifts taking the field closer to the overarching objective of scientific legitimacy.
  • References (57)
  • Citations (2)
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References57
Newest
Published on Aug 1, 2017in Industrial Marketing Management4.78
Gábor Nagy4
Estimated H-index: 4
(Inseec Business School),
Carol M. Megehee12
Estimated H-index: 12
(CCU: Coastal Carolina University)
+ 3 AuthorsHelen Reijonen12
Estimated H-index: 12
(University of Eastern Finland)
Abstract This study responds to the view that the crucial problem in strategic management (research) is firm heterogeneity—why firms adopt different strategies and structures, why heterogeneity persists, and why competitors perform differently. The present study applies complexity theory tenets and a “neo-configurational perspective” in proposing firms' complex antecedent conditions affecting firms' complex outcome conditions. The complex outcome conditions include firms with high financial perf...
Published on May 1, 2017in Journal of Business Research4.03
Huat Bin (Andy) Ang1
Estimated H-index: 1
(AUT: Auckland University of Technology),
Arch G. Woodside51
Estimated H-index: 51
(BC: Boston College)
This study applies asymmetric rather than conventional symmetric analysis to advance theory in occupational psychology. The study applies systematic case-based analyses to model complex relations among conditions (i.e., configurations of high and low scores for variables) in terms of set memberships of managers. The study uses Boolean algebra to identify configurations (i.e., recipes) reflecting complex conditions sufficient for the occurrence of outcomes of interest (e.g., high versus low finan...
Published on Apr 1, 2017in Industrial Marketing Management4.78
Esteban Brenes12
Estimated H-index: 12
(INCAE Business School),
Luciano Ciravegna13
Estimated H-index: 13
(INCAE Business School),
Arch G. Woodside51
Estimated H-index: 51
(International University of Monaco)
Abstract This study advances the proposition that applying core tenets of complexity theory is useful for solving the “crucial problem” in strategic management—describing, explaining, and predicting firm heterogeneity. The study describes the core tenets (e.g., the necessity of constructing models for cases with relationship reversals to a significant main effect—cases occur whereby both high and low scores of an antecedent condition indicate high scores in an outcome condition; asymmetric model...
Published on Jan 1, 2017in Journal of Management9.06
Vilmos F. Misangyi15
Estimated H-index: 15
,
Thomas Greckhamer12
Estimated H-index: 12
(LSU: Louisiana State University)
+ 3 AuthorsRuth V. Aguilera34
Estimated H-index: 34
(Ramon Llull University)
Causal complexity has long been recognized as a ubiquitous feature underlying organizational phenomena, yet current theories and methodologies in management are for the most part not well-suited to its direct study. The introduction of the Qualitative Comparative Analysis (QCA) configurational approach has led to a reinvigoration of configurational theory that embraces causal complexity explicitly. We argue that the burgeoning research using QCA represents more than a novel methodology; it const...
Published on Jan 1, 2017in Journal of Innovation & Knowledge
Norat Roig-Tierno4
Estimated H-index: 4
(Valencian International University),
Tomás F. González-Cruz5
Estimated H-index: 5
(University of Valencia),
Jordi Llopis-Martinez1
Estimated H-index: 1
(University of Valencia)
Abstract This study is organized in two parts. We conduct a general analysis of the use of qualitative comparative analysis (QCA), and a bibliometric study of the use of QCA to analyze the specificities of the research publications that apply this methodology. Our results show the differences in quantitative terms of the three variants of this methodology: fsQCA, csQCA, and mvQCA.
Published on May 9, 2016in International Marketing Review3.45
Sven Feurer3
Estimated H-index: 3
(KIT: Karlsruhe Institute of Technology),
Elisa Baumbach2
Estimated H-index: 2
(UMA: University of Mannheim),
Arch G. Woodside51
Estimated H-index: 51
(BC: Boston College)
Purpose – Individuals showing high consumer ethnocentrism (CE) prefer domestic over foreign-made products and their preferences may contribute to barriers to international market entry. Therefore, how to identify such consumers is an important question. Shankarmahesh’s (2006) review reveals inconsistencies in the literature with regard to CE and its antecedents. To shed theoretical and empirical light on these inconsistencies, the purpose of this paper is to contribute two new perspectives on CE...
Published on May 1, 2016in Journal of Marketing7.82
Johanna Frösén5
Estimated H-index: 5
(SPbU: Saint Petersburg State University),
Jukka Luoma6
Estimated H-index: 6
+ 2 AuthorsJaakko Aspara17
Estimated H-index: 17
(Hanken School of Economics)
Market orientation (MO) and marketing performance measurement (MPM) are two of the most widespread strategic marketing concepts among practitioners. However, some have questioned the benefits of extensive investments in MO and MPM. More importantly, little is known about which combinations of MO and MPM are optimal in ensuring high business performance. To address this research gap, the authors analyze a unique data set of 628 firms with a novel method of configurational analysis: fuzzy-set qual...
Published on Apr 1, 2016in Psychology & Marketing1.88
Peter J. LaPlaca8
Estimated H-index: 8
(UConn: University of Connecticut),
Rui Vinhas da Silva4
Estimated H-index: 4
(ISCTE-IUL: ISCTE – University Institute of Lisbon)
The development of industrial marketing theory has been largely characterized by descriptive approaches in the scrutiny of B2B marketing phenomena. In its pursuit for scientific legitimacy and credibility to academics and practitioners alike, research into B2B relationships as a subject of scientific enquiry will need to seriously engage into what can be termed a true paradigm shift, one that advances discovery in this area from sheer descriptive analysis and reporting to the development of expl...
Cited By2
Newest
Published on Sep 1, 2019in Journal of Business Research4.03
Jaesuk Jung (Yonsei University), Eunju Ko22
Estimated H-index: 22
(Yonsei University),
Arch G. Woodside (Yonsei University)
Abstract This study proposes and empirically examines a case-outcome configurational theory for explaining shoppers' demographic configurations and sustainability and place attractiveness assessments impact their behaviors toward culturally traditional mega-markets (CTMM). The empirical study here supports the case-outcome theory that recipes of (separate) customer screens (i.e., a few unique complex configurations of shopper conditions) identify shoppers who will (not) shop frequently at the ma...
Published on Oct 1, 2018in European Management Journal2.98
Hans Mühlbacher11
Estimated H-index: 11
(International University of Monaco),
Ingo Böbel5
Estimated H-index: 5
(International University of Monaco)
Abstract The number of publications on shared value strategies (SVSs) is continuously increasing. Literature does not answer the question which organisational conditions are necessary and which conjunctions of conditions are sufficient for the successful implementation of SVSs. This research aims at filling the gap by condensing empirical evidence found in the literature on successful SVSs, stakeholder management, corporate social responsibility, and positive social change. The article synthesis...
Ivan Russo6
Estimated H-index: 6
(University of Verona),
Ilenia Confente4
Estimated H-index: 4
(University of Verona)
+ 1 AuthorsNicola Cobelli3
Estimated H-index: 3
(University of Verona)
Purpose The purpose of this paper is to introduce qualitative comparative analysis (QCA) to the field of supply chain management and provide a detailed roadmap that supply chain researchers can utilize when applying this methodology. Design/methodology/approach Data collection focused on the evaluation of product returns management practices as perceived by business customers who operate in a supplier–customer context. In order to analyze the data using the QCA approach, a multi-step analysis wa...
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