Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs

Published: Jun 1, 2018
Abstract
Internationalisation has been a key strategy for businesses around the world over the last decades. Nowadays, the European wine sector finds itself in an increasingly competitive international environment, which is characterised by mature and declining per capita wine consumption in traditional markets and increasing competition form new emerging wine producing countries. Structurally, this sector is characterised by a vast majority of family...
Paper Details
Title
Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs
Published Date
Jun 1, 2018
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