Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
Abstract
In an age of digitalized interactions, offerings are no longer “finished” in the traditional sense; creation of value continues by engaging actors (often consumers and their associated social networks) interacting with organizing actors (often firms and their associated organizational ecosystem) in a joint space of interactive system-environments. One can think of the Apple Watch NikePlus (AWNP) offering in which the consumer co-creates valuable...
Paper Details
Title
Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
Published Date
Jul 1, 2018
Journal
Volume
82
Issue
4
Pages
19 - 31
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