Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data

Volume: 42, Pages: 1 - 17
Published: May 1, 2018
Abstract
null null Consumers often consider multiple alternatives from the same product category prior to making a purchase. Uncovering the predominant patterns of such co-considerations can help businesses learn more about the competitive structure of the market in the mind of the consumer. Extant research has shown that various types of online and offline consumer activity data (e.g., shopping baskets, search and browsing histories, social media...
Paper Details
Title
Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data
Published Date
May 1, 2018
Volume
42
Pages
1 - 17
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