Partisan Strength and Social Media Use Among Voters During the 2016 Hong Kong Legislative Council Election: Examining the Roles of Ambivalence and Disagreement

High identifiers to political parties are typically the most cognitively and behaviorally engaged during elections. Using a national postelection survey of voters ( N = 924) in the 2016 Hong Kong Legislative Council Election, the present study examined the relationship between partisan strength and a variety of social media behaviors. Findings showed that partisan strength was positively associated with social media use during the campaign....