Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm
Volume: 12, Issue: 02
Published: Jan 20, 2018
Abstract
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Paper Details
Title
Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm
Published Date
Jan 20, 2018
Volume
12
Issue
02
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