Dividing network externality into the number of peers and users
Abstract
Purpose Even though network externality plays an important role in users’ motivations to use services or products, the implications of this are not clear because previous studies did not distinguish between the number of peers and the number of total users. Thus, the purpose of this paper is to demonstrate that there is a difference between the two network externalities, i.e., the number of peers and the total number of users. To accomplish...
Paper Details
Title
Dividing network externality into the number of peers and users
Published Date
Apr 3, 2018
Volume
31
Issue
2
Pages
388 - 404
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