Original paper
A Multi-attribute Online Advertising Budget Allocation Under Uncertain Preferences
Abstract
Introduction: The present research was conducted at the University of Delhi in 2017.
Method: Websites were ranked on the basis of feedback from unbiased experts. Later, we proposed an integrated approach by combining ordered weighted averaging (owa) operator with fuzzy analytic hierarchy process (fahp) for budget allocation.
Results: A numerical example related to a company, which deals with consumer goods and wants to advertise on...
Paper Details
Title
A Multi-attribute Online Advertising Budget Allocation Under Uncertain Preferences
Published Date
May 1, 2018
Journal
Volume
14
Issue
25
Pages
1 - 10
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Notes
History