Development and testing of three unique scales measuring the brand image of nursing
Volume: 12, Issue: 1, Pages: 2 - 14
Published: Apr 3, 2018
Abstract
Purpose Nurses have been called to be leaders in the transformation of health care and to help improve health-care access for the nation’s most vulnerable populations. However, to lead health-care transformation, the profession of nurses must first see themselves as leaders. Unfortunately, nursing has been described as lacking cohesiveness and failing to communicate a consistent brand image. No empirically tested quantitative tools exist to...
Paper Details
Title
Development and testing of three unique scales measuring the brand image of nursing
Published Date
Apr 3, 2018
Volume
12
Issue
1
Pages
2 - 14
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