Co-creating value with customers: a study of mobile hotel bookings in China
Volume: 30, Issue: 4, Pages: 2056 - 2074
Published: Apr 9, 2018
Abstract
Purpose This study aims to develop a framework to explain the reciprocity of the value co-creation process in mobile hotel booking context and to clarify values for customer and...
Paper Details
Title
Co-creating value with customers: a study of mobile hotel bookings in China
Published Date
Apr 9, 2018
Volume
30
Issue
4
Pages
2056 - 2074
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