The Paradoxical Impact of Positive Mood on Goal Favorability: Consumers in Positive Mood Favor Maintenance Goals Yet Believe Attainment Goals to Be Better For Fostering Positive Mood
Abstract
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Paper Details
Title
The Paradoxical Impact of Positive Mood on Goal Favorability: Consumers in Positive Mood Favor Maintenance Goals Yet Believe Attainment Goals to Be Better For Fostering Positive Mood
Published Date
Jan 1, 2017
Journal
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