Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs

Volume: 27, Issue: 4, Pages: 814 - 825
Published: Aug 1, 2018
Abstract
Research is needed on effective servitization by multinational enterprises. This study examines whether Manufacturing Multinational Enterprises (MMNEs) can obtain better servitization outcomes by partnering with Knowledge Intensive Business Service (KIBS) firms and or by internationalizing their service function. In addition, the paper analyses the centralization of management decisions of human resources as an organizational mechanism to...
Paper Details
Title
Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs
DOI
Published Date
Aug 1, 2018
Journal
Volume
27
Issue
4
Pages
814 - 825
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