Dilemmas and paradoxes: how managers make the toughest decisions

Purpose Managerial decisions ultimately determine the success or failure of a business strategy, and difficulties often arise when managers must decide how best to allocate scarce resources between activities. Adopting a cognitive framing perspective, this study aims to explore managers’ accounts of decision-making problems and how they solve them. Design/methodology/approach Interviews with 18 managers from the Austrian beverage industry were...