Improving the app experience: collaboratively co-creating through social media
Abstract
Increasingly, the involvement of people in events extends far beyond the physical realm and encompasses the digital experience - sharing through social media and mediated by mobile technology. In a bid to understand how to improve the digital and mobile experience and subsequently the user experience in an event context, this paper presents the Digital Event Experience Diagnostic and Development Framework (DEEDD). The DEEDD conceptual framework...
Paper Details
Title
Improving the app experience: collaboratively co-creating through social media
Published Date
Nov 1, 2017
Volume
1
Issue
27
Pages
1447 - 1459
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