PENGARUH KUALITAS PRODUK DAN LAYANAN TERHADAP LOYALITAS PELANGGAN COFFEE SHOP

Volume: 22, Issue: 2, Pages: 123 - 129
Published: Oct 4, 2017
Abstract
Abstra null null null ct: null null null This study aimed  to analyze the influence of product and service quality the to customer loyalty, and customer satisfaction as the mediation. The population of the study was one hundred DW Coffee’s customers who came more than once with the age ranging from 20-30 years old, selected using non-probability sampling methods. Analytical model used in this research was descriptive analysis and SEM-PLS using...
Paper Details
Title
PENGARUH KUALITAS PRODUK DAN LAYANAN TERHADAP LOYALITAS PELANGGAN COFFEE SHOP
Published Date
Oct 4, 2017
Journal
Volume
22
Issue
2
Pages
123 - 129
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