Accurately Predicting Precise Outcomes in Business-to-Business Marketing
Abstract
This chapter identifies research advances in theory and analytics that contribute successfully to the primary need to be filled to achieve scientific legitimacy: configurations that include accurate explanation, description, and prediction – prediction here refers to predicting future outcomes and outcomes of cases in samples separate from the samples of cases used to construct models. The MAJOR PARADOX: can the researcher construct models that...
Paper Details
Title
Accurately Predicting Precise Outcomes in Business-to-Business Marketing
Published Date
Jan 10, 2018
Pages
63 - 84
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